VitaminLady.com was created by Lynn Hinderliter, CN, LDN in 1996. It is the online web presence to a small town storefront, named Middle Earth, that was established in 1979.  She began her work in the Natural Health field in the early 70s.  She fiercely advocated whole, organic foods, harmonious living, understanding the deeper processes of the body and looking to find natural, non-intrusive remedies for illness and disease.   She was called Vitamin Lady by customers and town-folk.  The name stuck and became the inspiration for her online business.  Sadly, after a long battle with cancer, she left us on September 22, 2009.

Please read her obituary and more about her amazing life here.

Our Natural Health Mission here at The Vitamin Lady® is to make available to you information and products of unquestionable merit at a reasonable price, enabling you to pursue your search for better health. We are about quality, value and service. Browse our archive of over 100 health-related articles written by Lynn Hinderliter.

Your privacy is safe with us - we do not share your info with others. We are a longtime Member of the Natural Products Association (formerly NNFA), Guardian of Quality & Arbiter of Claims.

We are not only an Internet presence since 1996, but serve our customers locally: we always know what the weather is like outside! If you call us, you will speak to the same people each time, and after a few calls, we will know who you are and what you want!